How To Write A Film Press Release That Gets Noticed

The next place are local papers and news sites. Look up newspapers and bloggers in the town where the movie was shot, where the cast and crew came from, the director and producer’s home town, college alumni newsletters…any outlet with any connection is fair game. For these markets you should tweak the film press release toward their angle and contact them personally.

The next level out are the distribution services. There are a number of them, some free, some you have to pay for, that will send your film press release to numerous news outlets.

I personally use PRLog. They offer free, ad-supported distribution for free with paid options that include more perks, like extra images and links. To be honest, while I’ve paid for a few releases most of the time I use the free option. The paid releases get posted on bigger news outlets, but don’t knock the free distribution. I’ve had bloggers pick up my PRLog press releases and write articles on their blogs about my movies without me needing to contact them directly.

Done right, a film press release is a low-cost tool that can help drive targeted traffic to your movie’s web site.

Tim Morgan is a New Hampshire based independent author and filmmaker who masquerades as a software developer during the day. You can find out more about Tim, his books and movies, and get writing advice at his web site,[2]


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