How to Write a Movie Press Release Announcement | Sample Template & Example

Press Release Zen gives you a comprehensive framework for writing movie press releases to follow from start to finish. This framework will help you boost the readability and power of your press release. It will equip you with the necessary tools to reach your marketing and public relations goals and as a result, help you gain viewing audience.

Stick to this guidance if you want to achieve success.

Let’s dive deeper into the specifics of a professionally written movie press release announcement.

Your Press Release should include the following information:

    • Catchy headline
    • Details about the movie
      • title
      • distribution company
      • main actors, actresses
      • synopsis of the movie
      • genre and more details about the plot
      • filming location
      • director
      • release date
    • Quote  – critic, actor/actress, director (recommended)
    • Relevant image: movie poster, cast, director (recommended)
    • Company website URL
    • Release date
    • Dateline
    • Boilerplate – about the distribution or production company;
  • Contact information (contact person, company address, phone)


Have a look at the following sample press release and try to take note of all important elements: structure, style, wording. Once you have a better idea of how your press release should sound and look like, you can start crafting yours.

Romantic Comedy “Attraction” by Johnson & NOVA Group to be Released Nationwide in December

San Francisco, CA, Release: September 1, 2018. For Immediate Release

The premiere of the latest Victoria Johnson’s film “Attraction”, which is co-produced by PressReleaseZen and NOVA, will take over the cinemas in San Francisco on 23 December 2018. Actress and singer Joan Marine, together with Alex Yugo are the leading actors of the movie.

Nicole Fisher makes her debut with a role in the new Victoria Johnson’s movie  “Attraction”.
Rachael Smith revealed the trailer of the movie last week in Sheraton Hotel.
The movie “Attraction “is a romantic comedy that has a lot of humor and at the same time lots of passions, intrigue, ambition and power struggles.

The film stars popular actors such as Louis George, Samantha Bonskey, Sonya Blur and Peter Clark. Producers are Sonya Blur and Andrew Calagan, while Martin Phillips  is the director. The script is the work of Andrew Calagan, Angel Munch, and Josh Bungol.

“Attraction” is the sixth movie for 2018 which has been released with the support of Press Release Zen and NOVA Group. It will be broadcasted in the Arena theatres in late December.

Tickets are on sale today online and at theater box offices. For a list of theaters and to purchase tickets and a trailer of the movie, visit Moviegoers who purchase a ticket to see “Attraction” at a participating Arena theater can receive an additional ticket free. This limited time offer is only available at participating theater box offices.

Contact info:
Name: Victoria Johnson
Organization: Nova  Group
Address: Buena Vista & Haight Street, San Francisco, CA 94117
Phone: +1-880-706-6051


Now that you have identified the information that you want and need to include in your press release, you are ready to work on a press release that grabs the attention of your target audience. The following template will help you take your message and put it out into the world through an amazing content.

[Headline Of The Press Release]

[City] [State} Release Date: [“For Immediate Release” or a concrete date]

[Summary Section: Briefly describe your announcement]

[Insert a quote from the distribution/ production company representative, or a person related to the news]

[Write an additional paragraph to provide more details about the announcement: try to respond to all relevant W-questions (where, what, why, when, who)]

[Insert another quote or another section with details about the movie]

[Include a call to action and an URL address where the reader can find more information about the movie, the actors, the company, or where they can buy tickets]

[Boilerplate message about the distribution or production company: insert the following information

Contact info:
Contact Person:

By following these tips you will craft a press release that  will spark the  public interest in the movie production and generate media buzz around the movie. You will be able to significantly ramp up the movie viewership.

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