How to Write a Press Release for a Movie

Need to boost your press and learn how to write a press release for a movie?

You’re in the right place – and the right direction. A well-written press release for a movie will significantly ramp up its viewership by helping spark interest in its production or by generating media buzz about a particular aspect of the film such as a reclusive indie director, a controversial actress playing a cameo role, or an ingeniously crafted screenplay. But, you have to know how to write a press release for a movie.

Like everything else these days, a movie—however exquisitely produced or complemented by big-name stars—will make a terrible mistake if it solely relies on its internal merits to boost its bottom line. In fact, a few critically acclaimed films performed poorly in the box office, while movies with less artistic or technical credentials unexpectedly raked in millions of mind-blowing dollars in gross sales. In many cases, well-written press releases spell the difference between a movie that attracts high viewership and one that miserably misses its revenue targets.

Knowing the secrets of the trade in how to write a press release for a movie will boost your PR readability and power.

Raindance, an international organization of filmmakers, has recognized the importance of marketing and public relations to a film’s success, clearly stating that a movie—even one that has bagged major cinematic awards—is worthless without a viewing audience. [1]

This is from an organization that helps train directors such as Christopher Nolan (Batman Begins), Guy Ritchie (Sherlock Holmes) and David Yates (Harry Potter), as well as produce brilliant and strongly marketed films such as Pulp Fiction and The Blair Witch Project.


Press Releases vs. Ad Copies

That said, what factors should you consider when how to write a press release for a movie? Press releases represent the main tool outside advertising, which movie publicists and marketers can use to generate viewer interest about a film. Unlike true-blue ads, press releases are deemed more objective and are far more affordable.

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