Still No Media Coverage? This Press Release Guide is Helping Businesses Get Seen
- Original: 140 calories, 0 g sugar
- Vanilla: 190 calories, 0 g sugar
- Mocha: 220 calories, 0 g sugar
- Original + Collagen Protein: 230 calories, 0 g sugar, 13 g protein
“It is with great happiness and genuine excitement that we announce the release of Bulletproof Coffee Cold Brew,” said Dave Asprey, CEO and founder of Bulletproof. “When you don’t have time to spare but want to take a step towards a sharper, stronger self, this new ready-to-drink cold brew version offers the same results as Bulletproof coffee in a pre-made, ready to enjoy beverage.”
This announcement comes on the heels of $19 million in Series B funding led by CAVU Venture Partners and Trinity Ventures that closed in May 2017.
About Bulletproof 360, Inc.
Founded by biohacker, bestselling author, and Bulletproof coffee creator Dave Asprey, Bulletproof 360 is dedicated to providing the world with groundbreaking, science-based information, techniques, tools and products to help people perform better, increase focus, enhance energy, and live longer. Resources include #1 ranked podcast Bulletproof Radio, the New York Times bestselling books THE BULLETPROOF DIET and HEAD STRONG, documentary feature film MOLDY, The Bulletproof Executive blog, and more. Twitter: @bpnutrition Instagram:@bulletproofcoffee https://www.bulletproof.com/
Tips for press release distribution
Once you’ve written a press release, it’s time to send it out. You have a few options for distribution.
First, you can make a list of the media outlets whose readers and viewers would be most interested in your news and send your release directly to them via email. You can find their email addresses with a quick internet search: [reporter name] + [news outlet] + email address.
If that doesn’t produce results, use a tool like Hunter that will provide an email formula for an outlet. Or simply connect with them on Twitter or LinkedIn.
You can also distribute your news release using an distribution service, such as:
These companies send your release to journalists based on their specific interests and also publish it on their website. Each service offers a variety of options, and costs can vary greatly, ranging from $69 to a few thousand dollars.